DNA Definition: DNA is a molecule that carries the genetic instruction used in growth, development and reproduction of all known organisms
ICX4 Hypothesis: Data is the molecule within an organisation that all decisions are based on, enabling growth, development and increased results:
Failure to understand the DNA, or by assimilating the wrong DNA, leads to weakness and potential breakdowns within the corporate organism.
We believe that whilst there are many important reasons why understanding and utilising your data makes profound sense, keeping the regulator happy is not one of them. Regulator comfort is a bi-product of understanding and maximising your most valuable asset, data.